6 ways to position yourself as an expert in your field…

 
 
Approx 6 minute read.
 

Are you full of useful industry related information, but don’t know what to do with it or how to share it? Sharing information can boost your business profile as well as giving you credibility as a professional. We love to share information and advice here at Nettl and want to help you give your customers an insight into your industry. Read on for ways to do this…

Write a blog and create whitepapers

The difference between a blog post and a whitepaper is simply the research that is put behind them. A blog post is usually a professional opinion (which is great!), a whitepaper is a term for an essay, article or guide on a certain subject within an area of interest. Whitepapers usually include obvious research and findings to back up a point and separate from an opinion.

The more time and effort you put into creating a whitepaper as a proper study, the more likely people within your industry will use your resource and link back to it on their own online platforms. Other ideas can include infographics or cheat sheets.

Talk at a show or event

It’s one thing to exhibit at an event, but why not take it a step further and speak there too? Often this is the best way to get your ideas and advice heard quickly in front of a large audience.

Odds are, event organisers are looking for speakers to fill gaps in the day around well known names and keynote speakers – and these can take form in any shape like a seminar or workshop. All you have to do is make sure you have prepared something helpful & valuable to offer the delegate to make it worth their while.

Avoid sales pitches where possible as this can quickly turn people off. By giving up an hour or two of your time, you are delivering something of great value to your audience and in turn will raise your profile. This can lead to more people visiting your stand when you’re finished to continue conversations with you.

Contribute on Linkedin

Linkedin is the ideal platform to make a name for yourself & your business from a professional point of view. It’s also great for generating B2B business.

You should already be posting on Linkedin on a regular basis, but usually the best interactions are made when having conversations with others. There are always questions being asked on Linkedin, and plenty of groups to join where your professional opinion will be valued.

If you have made some good connections, it’s likely that you’ll even get recommended on a comment on somebody’s post as a prompt to get your opinion too. This also doubles as a recommendation, which is great!

Writing guest articles for others

A perfect way to raise your credibility within the industry is to “guest star” on other websites or printed material. Editors are always looking for opinions & content to include in their publications.

A great way to stay at the forefront of their mind is to frequently send in stories about your business. This doesn’t mean to email them every time in somebody’s birthday – more so if you do something charitable, are growing or have created some sparkly new tech that will change the world.

 

To get good feedback from this, you should ensure that your press release is well written with all spellings and grammar checked properly. You might even like to include a photo to further illustrate the story. If you already advertise in a publication, you might find that your PR opportunities increase too, maybe including some freebies!

Go networking

Networking is a great platform for getting your professional opinion in front of people on a regular basis. Some may choose to take a sales approach here, but we might suggest trying something different (like offering your own industry related advice) to see the results it produces. Usually your audience is more engaged if you tell them an interesting fact, or explain a process in a simple way to them. It’ll stick in their minds.

Some networking groups have the opportunity for speaking slots too, where you can go more in-depth on a topic to help someone with a problem. Regular networking gives you the ability to showcase your knowledge in a way that is advice based. This builds trust, your fellow networkers tell their friends about you, and word soon spreads that you know what you’re talking about.

Did you know? We attend lots of networking groups including BOB Clubs, Sterling Networks & SVBG.

Host a Q&A session

 

Why not demonstrate your expertise by putting yourself in front of the audience using a platform like Facebook? Or maybe the radio?

Local radio stations are open to hosting Q&A’s with you about your expert knowledge, especially if you’re doing it in association with an advert that you have bought to go with it. Whilst this is a good way to get your message out there, we are in 2019 now and there is something that is perhaps much better.

Social media. Facebook, Twitter, Youtube to name a few. They all offer you the ability to host live sessions from the comfort of your home or office & can usually be done for free! Take advantage of the live features where users can ask you questions when you’re live on air, or post a pre-made video & get ready to answer questions the public may have.

Want to be the expert?

Want to share your fountain of knowledge and inform your customers old and new that you are an industry expert? Talk to us about how we can help!

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