Have you taken into account that the content you are presenting could actually be having a reverse effect on your brand? Lets be honest with ourselves, we are all guilty of seeing a branding email pop up without even taking a minute to process what we are seeing – instead the file is sent straight to junk. To avoid such calamity, these are ‘5 sins of advertising’ we should all avert from.
GDPR Blog Archives
Did you know that it has been one year since GDPR came into force? There have been consent notices coming from all angles, but I think we can all agree that data protection is a good thing.
Although data protection is great for the consumer, it has made certain marketing activities for businesses more difficult to carry out. For example, your email list may have shrunk a little after cleansing your contacts.