Colour of the Month – Soft Lilac
Approx a 2 minute read..
April’s colour of the month is a beautiful soft hued lilac. It not only represents our blossoming agriculture but it also brings out the luxury out of products due to its gentle nature but also its rarity making it ideal for specific marketing campaigns.
Feelings associated with the colour lilac…
Ever heard of the phrase ”born in the purple”?
This expression is used to describe children that have been born in a high ranking family or whom are royals. You will find that purple, the family of lilac, is often described as a royal colour due to its rarity back in the olden days. You would only find the rich of the richess to own purple possessions – it was one of the most expensive and rare colours to obtain.
The colour lilac brings out calm, collected & sober emotions. It is known to be a relaxing colour to be surrounded by; hence why lavender scents are very popular to purchase. This captivating colour will be sure to get your marketing campaign noticed.
Why choose Lilac?
If you are marketing an expensive, luxurious product then lilac is the colour you should be featuring in your campaigns. Colours give the audience a perception & insight to your product before they even get a chance to look at what it actually is. Therefore it is important to choose a colour to accurately represent what you are trying to sell, whether it’s a product or an idea.
Even in branding, the colour lilac is also perfect to be used as a secondary colour especially as a background. This is because it can act as a blank canvas which can give your logo or website a clean & creative space to work on. Colours like red for example, have particularly a strong aura which can look a little harsh if not executed correctly whereas lilac has a very gentle aura which is easy on the eye.
Here are some examples of incorporating Lilac in marketing campaigns:
The importance of a good website design
Do you know that more than 75% of users judge a company’s credibility just by looking at its website design? That’s crazy, right?! With so much competition and the online market constantly changing and evolving it’s hard to keep up. Have you considered that the look...
3 easy ways to drive traffic to your website
Having a website on a search engine is one thing, the next step is actually to start nurturing what you are putting out there through methods of optimisation and marketing.
Google Analytics 4 – here’s everything you need to know!
Google Analytics 3, better known as Universal Analytics, will no longer be available for use and users will be required to default to the new Google Analytics 4 property if they wish to continue using this analytical platform and tracking your website’s performance.
Fancy a Coffee?
We love meeting new people, learning about different businesses & their industries. Maybe we could start a project together?
USEFUL LINKS
HOW TO FIND US
12 Comberton Hill
Kidderminster,
Worcestershire DY10 1QG
T. 01562 747411
LEGAL BITS
SIGN UP TO OUR MONTHLY NEWSLETTER
Â
NETTL PARTNERS
 
NETTL CERTIFICATIONS
