Get picked by prospective clients…

 

We are all in business to attract attention and get picked, the trick is making sure it’s you that customers choose!

—Start With Your Branding.

Your logo is a visual shortcut which reminds people who you are. The more someone sees a picture or a name, the more they are likely to pick it! Familiarity leads to trust.

You should be proud of your logo and plaster it everywhere. You’ll definitely use it on your website, your business cards and your stationery. Hopefully you will also be using your logo on your brochures, folders, price lists, signage, vehicles and uniform.

Over its life, how many times will it be seen? How many people visit your website each day? How many people drive past your premises each hour? Your logo could be seen by MILLIONS each year!

Are you proud of your Logo & Branding?

—Create A Lasting Impression.

Some people think a “brand” is just a logo. It’s much more than that!

Your brand is how customers describe you to their friends. It’s the way you answer your phone, the way your website reads, how your team react when a customer walks into your office or premises. It is all about how you make customers feel through your brand.

Customers are just the start, hiring staff in the future will mean your brand is important too. The marketplace for talent is competitive. Applicants will be deciding whether they fit into your tribe. Whether your brand matches their beliefs. To attract and retain the best talent, your brand story is important.

Before you get to pick your new client base or member of staff, they are choosing whether to pick you!

—Mystery Shop Yourself.

Sometimes it takes a fresh pair of eyes to look at your business in a new way, to look at it from a customers perspective. It is very easy for us, as business owners, to blank out the details that we see every day, we become blind to how our business looks.

You could ask a friend to review their experience, as if they were a client. Perhaps take photographs of the journey a customer would take and print them off, you will be surprised how differently you may look at this process through a lens. The same applies to your website, print out a customer experience journey and evaluate.

The mystery shopping exercise on your own business may reveal some things that need attention. Your website may prove to be confusing or unclear to the end user. Not everything goes to plan, things do evolve as your business grows.

We can be your second pair of eyes and review your customer journey with you. Let us know!

 

—Perception Is Part Of Your Brand.

People make a judgement about the quality of your business based on the feel of your brand. Everything from the initial meet up, your literature, website, the whole experience.

If your website is out of date, if your brochures are skimpy, if your marketing looks amateur then customers will subconsciously judge you and eventually not pick you.

Now is the time to supercharge your brand, make sure you look irresistible and get picked!

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