6 tips to get more web enquiries...

... and to grow your client list!

How in the world do you get more website enquiries?

People are busy and easily distracted. So how do you encourage visitors to stay a bit longer on your website, find what they need, and get in touch easily? Ultimately, how can you convert your web traffic into web enquiries? Web traffic is great but website enquiries are better.

Let’s talk through how you can convert your general browsers into business opportunities…

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Be Clear About What You’re Offering

When someone arrives on your site, you don’t have a lot of time. You need to make it clear who you are, what you offer, and what do I need to do to take action?

Headlines and straplines are incredibly important. That’s because, in very few words, they give you the opportunity to summarise what the company, website or page is all about. As well as words, you can use images, icons and video to communicate your message effectively.

 

Write for the Web

People read differently on the web. They tend to scan and pick up snippets. Typically, users read less than 30% of the page, and this is mostly the top section and headings. Attention declines dramatically as they move down the page. So it’s a good idea to put the most important information first and get your message across in the headings.

By getting a clear, unified message through to your audience, you stand a much better chance of communicating value and purpose, which will in turn encourage more web enquiries.

In general, it’s best to use simple language. Avoid jargon and complicated terms. Government advice regarding writing for web suggests people prefer to read information in plain English ‘because it allows them to understand the information as quickly as possible’. Writing in CAPITAL LETTERS is more difficult to read. It also looks a bit shouty, so should be avoided anyway.

 

Make it Easy to Get in Touch

This one sounds obvious but it’s often overlooked. Typically, the 2nd highest visited page, other then the main homepage, is the contact page. People are searching for your business online, just so they can get in touch. So to boost your web enquiries, give them what they want, nice and early. Consider putting your phone number in the header. Make sure the footer has your phone number and email details.

If you have a business where the location is important, like a hotel, shop or restaurant for instance, then make a big effort to clearly show where you are and how to find you. A clear CTA (Call To Action) should exist at the bottom of each page. There’s potential for multiple CTA’s throughout the page at different sections. The goal is to make it very clear what the visitor needs to do next. This could be as simple as a telephone number, email address, contact form or a social media link!

 

Build Trust and Credibility

Building trust is especially important for businesses that sell online. Customers will want to feel an extra level of reassurance. After all, there’s an element of the unknown about the internet. You want to feel safe handing over your payment details. You want to feel confident nan’s present is going to arrive on time.

But for websites that don’t sell, credibility is still often the primary objective. That’s the case for most brochure websites. Visitors typically arrive for the first time, usually after hearing about the company in some way. This may have been through personal contact, recommendation, online search or a piece of marketing literature. Visitors will be looking for indications that the company is professional and able to deliver on it’s promises. Here are 5 ways that can help boost your credibility and increase website enquiries:

  • Get an SSL Certificate: An SSL certificate on your site means the data passed between your site and your visitor is secure.
  • Professional Design: Good design will go a long way towards the perception of your brand. By association, if the website is high quality, your product or service is high quality.
  • Testimonials & Accreditations: People are far more likely to believe what someone else has said about your business than what you say yourself.
  • Meet the Team: Team pages are very popular destinations, and it’s easy to see why, people like doing business with people.
  • Publish a Blog: Not only does a fresh, relevant blog keep Google happy, it also helps position your company as experts in your field.

 

Be Mobile Friendly

Or perhaps even ‘Mobile First’. That means designing your site primarily with your phone user in mind. Sure, it has to look great on a desktop too, but with more and more people browsing on their phones these days, considering their needs first would not be a bad thing.

Think about it, if you’re checking the web on the go, you don’t want to struggle to do what you want to do. Encourage mobile web enquiries by making things quick and simple to do on a phone.

People are often ‘quickly’ doing something on their phone, while they’re doing something else. Quickly sign up for this, quickly pay that bill, quickly book a table… If your website doesn’t support ‘quickly’ then you’ll quickly be shown the door.

 

Keep Your Website Up To Date

Google likes fresh, new, relevant content, but so do real people! Sure, a lively blog will help your search engine rankings but it will also indicate that you’re an active business on top of it’s game. Frequent updates will encourage users to come back for more, it can help position you as an expert in your field, and it will create the confidence that leads to web enquiries.

We mentioned trust earlier. It’s important to keep on top of updates to maintain credibility. You don’t want your site to look like you’ve gone for lunch and not come back.

If a feature has stopped working, if the footer still says 2015, if the blog section has gathered dust and the social media feed is more #london2012 than #pyeonchang2018, a bit of tender loving care is needed to avoid putting people off.

 

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