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The government has released a new safety guidance for retailers in order to help prepare their shops for re-openings next month. The said date for these re-openings to occur has been agreed on Monday 1st June with retailers making every effort to reinforce and comply with social distancing measures. Retail Gazette has posted an article detailing the measures which are essential & encouraged to be considered and used where necessary. The idea is to limit social interaction & ensure upmost sanitisation to keep customers and staff members safe. Below, we will detail some of the major changes you should be considering in order to safely re-open.
The major advisory that we are hearing is to keep our distance when we are outside of our home. This means that you will need to implement measures that ensure physical contact between customers and staff members is as close to non-existent as possible. We are all in a similar boat in regards to trying to figure out measures that can accomplish this, but there are several ways that this can be achieved.
Contactless payment system…
Majority of people are now holders of a contactless card or use Apple Pay. With this in mind, it makes it much easier to request shoppers to complete their purchases through a contactless payment method in your shop. This will ensure that there is no physical contact between the shopper & the employee as no cash is being handed and limits the spread of germs through non-contactless card payments. To inform your customers of this new payment system, you will need to ensure that you share this information on all your social media platforms & website. However, it is also important to inform people inside the shop of this in case they haven’t got access to a contactless card which could lead to complaints.
Turn your shop into an
Do you know anyone that doesn’t spend majority of their time on the web? Our job roles rely on it!
Now is the perfect opportunity to get yourself set-up online and continue selling as usual. This is the perfect way to establish distance between employees and customers as all communication can be done through the site, email or phone. Therefore, you will only need to focus on implementing social distancing measures between staff members which we have detailed at the beginning of this blog on how you can do that. Projections show that in 2021 online retail sales will generate up to 3.4 trillion pounds and if that doesn’t convince you to get yourself online then we don’t know what will (Oberlo). If you are looking for more information regarding setting yourself up online/building a new website, click here.
Social Distancing Essentials…
As mentioned above, limiting contact is the most effective way to slow the spread of the virus hence why you will need to feature informative signs, floor stickers & other essentials that will help customers stay separated and distanced. This is also outlined in the safety guidance provided by the government. If you haven’t seen already, we are actually printing & manufacturing signages, floor mats, sneeze guards, signal posts & many more business essentials that you will need in order to reinforce social distancing within your retail shops, you can view a few of them here:
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There is no better way to finish off the Summer with a colour named after an ice cream, right? Alicja has chosen to represent August with a Mint Choc Chip Green as it is such a versatile colour that can be used across of types of industries depending on the message that you want to send out to your audience. Colour is such an integral part of marketing because it will forever be associated with your brand and therefore needs to be conveying the right kind of message in order to build a trusting relationship with your customers.
User experience (UX) is a term used to describe a person’s feeling towards a system that they are in connection with at that current time. This could be a website, an app or even a software. The general principle is to ensure that your designs are created in a specific way that promotes user friendly content that enhances their experience.
Search engine optimisation (SEO) is a process that often features making some modifications to your website in order to improve user experience and your own online presence within a search engine. This process occurs majority of the time organically inside of a search engine. However, this isn’t always the case as sometimes when you search a specific keyword you will notice relevant paid advert websites pop up which isn’t classed as organic traffic.
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