5 Simple Steps To Take Your Shop Online
How to adapt… as a retail shop

Don’t know where to start?​

The government has released a new safety guidance for retailers in order to help prepare their shops for re-openings next month. The said date for these re-openings to occur has been agreed on Monday 1st June with retailers making every effort to reinforce and comply with social distancing measures. Retail Gazette has posted an article detailing the measures which are essential & encouraged to be considered and used where necessary. The idea is to limit social interaction & ensure upmost sanitisation to keep customers and staff members safe. Below, we will detail some of the major changes you should be considering in order to safely re-open.  

Limit Contact…

 

 

The major advisory that we are hearing is to keep our distance when we are outside of our home. This means that you will need to implement measures that ensure physical contact between customers and staff members is as close to non-existent as possible. We are all in a similar boat in regards to trying to figure out measures that can accomplish this, but there are several ways that this can be achieved.

Between Employees
To limit contact inside the workplace, you can stagger times that employees arrive & leave in order to avoid overcrowding – this removes the extraneous variable of physical contact occurring. Introduce barriers in work stations, this can separate staff from running into each other & if communication is required they can use radios to speak to one another.
Between Customers
In regards to limiting contact between customers, you can introduce a one-way flow system in order to navigate through the shop with various signage & floor markings to reinforce social distancing. In addition, you should also have staggered handwashing/sanitising stations that can be found throughout the shop. Keep a customer limit inside the shop to avoid over-crowding & unnecessary contact. Encourage customers to shop alone if possible & queue outside in the open-air to avoid any spread of droplets from sneezing or coughing.
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Contactless payment system…

 

 

Majority of people are now holders of a contactless card or use Apple Pay. With this in mind, it makes it much easier to request shoppers to complete their purchases through a contactless payment method in your shop. This will ensure that there is no physical contact between the shopper & the employee as no cash is being handed and limits the spread of germs through non-contactless card payments. To inform your customers of this new payment system, you will need to ensure that you share this information on all your social media platforms & website. However, it is also important to inform people inside the shop of this in case they haven’t got access to a contactless card which could lead to complaints.

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Turn your shop into an
e-commerce site…

 

Do you know anyone that doesn’t spend majority of their time on the web? Our job roles rely on it!

Now is the perfect opportunity to get yourself set-up online and continue selling as usual. This is the perfect way to establish distance between employees and customers as all communication can be done through the site, email or phone. Therefore, you will only need to focus on implementing social distancing measures between staff members which we have detailed at the beginning of this blog on how you can do that. Projections show that in 2021 online retail sales will generate up to 3.4 trillion pounds and if that doesn’t convince you to get yourself online then we don’t know what will (Oberlo). If you are looking for more information regarding setting yourself up online/building a new website, click here.

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Social Distancing Essentials…

 

As mentioned above, limiting contact is the most effective way to slow the spread of the virus hence why you will need to feature informative signs, floor stickers & other essentials that will help customers stay separated and distanced. This is also outlined in the safety guidance provided by the government. If you haven’t seen already, we are actually printing & manufacturing signages, floor mats, sneeze guards, signal posts & many more business essentials that you will need in order to reinforce social distancing within your retail shops, you can view a few of them here:

Face Masks
Floor Stickers
Queue Barriers
Hand Sanitising Station
Sneeze guard
Info Cards
Window Decals
Signal posts & signage
Face Masks
Queue Barriers
Floor Stickers
Sneeze guard
Hand Sanitising Station
Window Decals
Info Cards
Signal posts & signage

looking to start trading online?

We can help! Lets set up a virtual meeting where we can discuss what kind of e-commerce site is perfect for you & your business.

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Black Friday & Cyber Monday Timeline Strategy

Black Friday & Cyber Monday Timeline Strategy

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