—Name, Address & Phone.

Most of us would realise that having your business name, address & phone number on your website is fundamentally important, however, most of us probably wouldn’t realise just how important it is! Not only does it let customers see where you are located and how to get in contact with you, it also helps search engines identify your location which helps when showing up in local search results.

It is also important to include your business name, address & phone number on other websites too such as online business directories. These directories are used to find businesses and also really helpful under local search results. You must ensure your details are the exact same on your website and all other directories to show consistency and not confuse the search engines which could effect your search results.

Remember, if you change your contact number or address, to update this on your website and all associated directories.

—Reviews.

Reviews and testimonials are a great way to help prove that your business is trustworthy and credible. They are great tools to convince potential customers that your product or service is right for them and other existing customers are there to prove it on your website. Reviews and testimonials can show up in search results if you add in a person’s name & location.

You can gather reviews in many ways, either third party with Google My Business (ask us for more info!) and other online business directories or directly through your website. It is important that you monitor and respond to reviews on third party sites so you can put things right if something has gone wrong! If you do decide to collect them on your website directly, create an onsite review policy so everyone is clear when and why you will remove their review.