YOUR BUSINESS CHRISTMAS CHECKLIST…
Are you ready for your Christmas shutdown? Not sure how to let your clients know when you’ll be open? Want to say thank you? Here’s our checklist of things you should be doing before Santa comes to town!
— #1 Update Business Hours
Have you ever turned up to a shop or business only to find that it is closed, even though you double checked their hours online? It’s frustrating.
You can prevent this by ensuring that you make it very clear what your business opening hours are over the festive period. Get your designer to add banners on your website to let visitors know when your business will close, and when it will re-open. Update your Google My Business details so that folks browsing the web can instantly see when they can next start their shopping with you. Get posting on social media too. Some choose to post onto the timeline so that followers get the update on their feeds, whereas others also opt to change their cover photos so that the announcemount is the first thing that visitors see when visiting a page.
Here’s a handy guide that details the sizes of the artwork used across a variety of social media platfroms!
— #2 Last orders!
One thing that many businesses don’t think of is making it very clear when the final order date will be for people ordering services/products in time for Christmas.
Many online retailers will benefit from last minute sales due to guaranteed Christmas delivery. What is the last date that you will be able to accept orders until? If you have an established relationship with a courier already, then you’ll want to check with them, but as a guide, here’s what Royal Mail are saying:
- Tuesday 18th December – 2nd Class Royal Mail Signed For®
- Thursday 20th December – 1st Class Royal Mail Signed For®
- Friday 21st December – Royal Mail Tracked 24®
Obviously you’ll need time to fulfil orders, but once you know, make sure you shout about it across your site & your social media platforms so that your customers don’t get caught out, and you get those important orders.
— #3 Christmas-ify & Say Thank You!
Have you thought about adding a bit of festive flair to your website to get in the spirit of the Christmas season? Get creative! Add a little joy to your logo (santa hat, fairy lights, snowflakes etc), update your website imagery & backgrounds, you can even make it snow on your website to add a bit of fun! Some companies even do a digital advent calendar where you get a free downloadable each day.
You might also like to think about saying thank you to your customers for their custom & loyalty throughout the year. For those special clients, a hand-written Christmas card (along with a thank you gift pen, notebook, mug, chocolates etc) can be very well received, as it shows that you have taken the time to write a personal note & buy/make a personal gift to show your appreciation.
If you are on more of a budget, or have a large customer base it may be a better idea to put together a Christmassy thank you email. Put together some bold imagery, and create a generic message that can be applicable to all of your customers. You may even want to add a small gift (like a coupon) on the bottom to show your appreciation, and to encourage your customer to return.
2019 is fast approaching, and you know the old(ish) saying – new year, new website! The last year has seen some pretty big technology advances so there is no reason why your website can’t reflect this. Thinking about a revamp? Check out our list below of website features that we think will be big next year.
We all know Black Friday, along with the Cyber Weekend, is fast approaching and if you haven’t already thought about how to capitalise on this then now is the time. Marketing is a huge factor in this game, so we are here to tell you how to get your marketing ready for the busiest time of year.
Using urgency in sales is nothing new. It works because it forces people to take action. Usually by employing scarcity. So, making something (like, the discounted price) only available within a limited time period (like, ‘this bank holiday weekend only‘). This plays on our irrational fears. Forget spiders, we’re talking about FOMO (the fear of missing out). Removing the time available to make the buying decision forces us to make a split decision based on our emotions.
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