Graphic Design Blog Archives

Why is branding important for your business?

Why is branding important for your business?

In simple terms, branding is defined as a marketing practise of creating and shaping your business into its own unique identity. However, branding isn’t just about aesthetic logos and designs which many still mistake it for. Branding is a tool for businesses to make a lasting and memorable impression. It creates feelings of familiarity and reassurance for potential clients to help your business build trusted relationships and keep them coming back for more.

Understanding The Design Process

Understanding The Design Process

A graphic designer and an artist are similar in that they are both creatives, however, a graphic designer has to be more strategically driven to find the solution for their client. We designers have to follow a series of steps before we can begin the actual design work…

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