Colour of the Month – Pumpkin Orange
Approx a 2 minute read…

As Halloween begins to approach slowly, Alicja has decided to choose a Spooky Pumpkin Orange to represent the month of October. Make your branding stand out through incorporating Pumpkin Orange within your logo or marketing campaigns. This vibrant colour is not only bold and flashy but it is also very memorable which is important when converting users into your customers.

Where did it originate from?

Pumpkin Orange just as it states in the name originated from the popular seasonal fruit Pumpkin (I know we thought it was a vegetable too!). This colour is vivid and vibrant, definitely a show stopper for any kind of marketing campaign or branding project. Interestingly, this colour was first discovered in England in 1922 so it’s been around for quite some time. We often see Pumpkin Orange paired with dark greys or blacks as this colour works best as an accent colour or to highlight important information on your website as a call to action.

Why choose Pumpkin Orange?

Orange as a colour works best for businesses that are looking to encourage sales particularly in the hospitality, clothing and social communication type of industry. Pumpkin Orange is an adventrous colour stimulating feelings of enthusiasm and excitement which can work well with airline branding just like easyjet but also works well in more salesy environment where you are looking to attract the attention of more users that you want to convert into customers.

Colours that pair up well with Pumpkin Orange are navy, green, black, grey or a royal purple for a unique and contemporary look.

Branding examples of pumpkin orange

See how famous businesses have incorporated our colour of the month in their branding…

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Why is branding important for your business?

Why is branding important for your business?

In simple terms, branding is defined as a marketing practise of creating and shaping your business into its own unique identity. However, branding isn’t just about aesthetic logos and designs which many still mistake it for. Branding is a tool for businesses to make a lasting and memorable impression. It creates feelings of familiarity and reassurance for potential clients to help your business build trusted relationships and keep them coming back for more.

Do I need a website for my business?

Do I need a website for my business?

Yes. Whether you are only a start-up business or have been established for quite some time, your business needs a website. By having a website, you open yourself up for far more opportunities than just relying on your brand and referrals.

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