Google Analytics 3, better known as Universal Analytics, will no longer be available for use and users will be required to default to the new Google Analytics 4 property if they wish to continue using this analytical platform and tracking your website’s performance.
It’s official, pumpkin spice lattes are back which can only mean one thing – winter is fast approaching. October through to Christmas is the busiest time of the year for most businesses with people searching for gift ideas, recipes, decorations and presents.
Yes. Whether you are only a start-up business or have been established for quite some time, your business needs a website. By having a website, you open yourself up for far more opportunities than just relying on your brand and referrals.
Welcome website newbie! Struggling to decide whether to go for a Wix or Wordpress website? Albeit Wordpress is one of the most popular website platforms in the world but depending on your needs and expectations, it may not be the right platform for you. In this article we will be discussing some of the pros and cons of Wixx and Wordpress to help you make the right decision for your business.
Google have announced that they are rolling out an improved algorithm based on Page Experience.
In a truly digital age, it’s more important than ever for any business to be online. With that said, it can be harder than it looks to achieve. In this post we will talk through what steps you should be following to make the process as straightforward as possible when you decide to take the plunge!
Black Friday & Cyber Monday are two of the busiest and biggest shopping days of the entire year. The countdown has started and online retailers are beginning to plan & execute their marketing strategies. According to a survey conducted by Finder, Brits that are planning to splurge during Black Friday will spend £295.67 on average this year. This is an 18% increase compared to last years average spend of £251.20.
No one wants their website to fall behind and lose their rank hence why you should be consistently and regularly checking up on your website – brush away those cobwebs!
In this blog we will talk about 5 mistakes that many businesses make online which can be simply avoided and will prevent your website from being negatively impacted as a result of a few errors.
What makes users click on your website?Lets find out! Whenever we feel like there is a question...
Blogs as a whole are really effective to help your audience get to know you & your way of thinking. They help to establish your business and go into greater detail of the types of things that you do and offer. Blogs despite their time-consuming nature have the potential to drastically increase your website traffic.
User experience (UX) is a term used to describe a person’s feeling towards a system that they are in connection with at that current time. This could be a website, an app or even a software. The general principle is to ensure that your designs are created in a specific way that promotes user friendly content that enhances their experience.
Search engine optimisation (SEO) is a process that often features making some modifications to your website in order to improve user experience and your own online presence within a search engine. This process occurs majority of the time organically inside of a search engine. However, this isn’t always the case as sometimes when you search a specific keyword you will notice relevant paid advert websites pop up which isn’t classed as organic traffic.
As a result of COVID-19, many businesses have had to adapt in ways that they would have normally never needed to. However, when you do decide to implement new changes whether it is to the privacy policy, payment methods, workspace or business management it’s really important to keep your customers and audience in the loop.
The government has released a new safety guidance for retailers in order to help prepare their shops for re-openings next month. The said date for these re-openings to occur has been agreed on Monday 1st June with retailers making every effort to reinforce and comply with social distancing measures.
On May 4th 2020, Google has officially rolled out its second core update of the year. The core algorithm is the formula used to determine where pages rank on Google. Google actually tweaks and experiments with this formula all the time.
All of us want to rank high on Google. Afterall, that is the best way to increase the amount of organic traffic to enter your website. How do you prove to Google that your website is trustworthy and relevant? SEO is your best friend when it comes to ranking and increasing traffic but there are several other features which help with that.
Having an online presence alone is incredibly important, but if you want it to start doing more for you (like generating leads) then you need to start thinking about how you can put yourself forward on the web. “Oh but I already have a website & social media!” we hear you say. No – think bigger!
It’s the time of year where Cyber Weekend is soon upon us. This is the period of time between Black Friday & Cyber Monday where businesses take a very large amount of orders, making this time of year possibly the biggest sale period of the year.
Keep your customers coming back for more... In business, familiarity is...
Have you ever visited a website and just left almost immediately because it didn’t feel stimulating or interesting enough for you to want to continue reading?
What does it mean to gamify something? No, it doesn’t mean games like quizzes. Gamification is more about taking psychological drivers that exist in games, and implementing them in something that isn’t a game.
The Importance of Caring for your Website Experience has shown us maintaining...
We have many website consultations here at Nettl, and have come to realise that although many people know they need a new website, they don’t know further details into what, why and how the project will work.
Have you ever Googled a business and had all of their information come up in the search engine? Opening times, website links, location, reviews are a few features which you will see appear. Having this information right in front of your customers faces immediately after searching is great. It makes it easy for them to find what they’re looking for…
If you have previously visited the homepage of our website, you will have been greeted with a montage video of our lovely faces. Video is the way that the world is consuming information and it’s important to keep up with the trends to stay relevant and communicate well with your end-users.
It’s good to have a clean out every once in a while. It can do wonders for your mind and give you that feel good vibe after everything has been decluttered. So why not do the same with your website? We’re here to help you give your online presence a spring in its step, carry on reading to find out where you’re going wrong (or maybe what you’re doing right!).
How to create the perfect web form? Call to actions are the thing that tell your end...
SEO companies falsely promise that they can get you to the top of Google in an instant for a hefty fee, but it’s not always that straightforward. We are as transparent as possible when it comes to SEO so you know what to expect, and what you’ll get out of it.
Are you ready for your Christmas shutdown? Not sure how to let your clients know when you’ll be open? Want to say thank you? Here’s our checklist of things you should be doing before Santa comes to town!
2019 is fast approaching, and you know the old(ish) saying – new year, new website! The last year has seen some pretty big technology advances so there is no reason why your website can’t reflect this. Thinking about a revamp? Check out our list below of website features that we think will be big next year.
We all know Black Friday, along with the Cyber Weekend, is fast approaching and if you haven’t already thought about how to capitalise on this then now is the time. Marketing is a huge factor in this game, so we are here to tell you how to get your marketing ready for the busiest time of year.
Using urgency in sales is nothing new. It works because it forces people to take action. Usually by employing scarcity. So, making something (like, the discounted price) only available within a limited time period (like, ‘this bank holiday weekend only‘). This plays on our irrational fears. Forget spiders, we’re talking about FOMO (the fear of missing out). Removing the time available to make the buying decision forces us to make a split decision based on our emotions.
So you have finally made the decision to take you shop and products online – go you! A study at the beginning of this year predicted that 9 out of 10 small businesses would be selling online by the end of 2018. What’s stopping you from getting your business online?
We talked about how to get ready for your next exhibition in our last blog post, but what are you supposed to do once you have those leads? Have you provided your potential new lead a clear route to answers they may have? Have you shown that you are trustworthy enough to do business with? Are you getting the right details from them?
We explore ways to create great content for your website or blog and how this helps your business get found more and more importantly by the right people…
Nettl of Kidderminster are here to Improve your SEO and make it transparent, simple and accessible. It makes such a difference working with a local team, easy to understand lingo and results that are clear. Let us help you increase your online presence!
Don’t fall into the trap of designing a website homepage which is over complicated and complex and therefore turns your audience away! Here are some tips for creating a homepage that delivers…
Landing pages are used by businesses just like yours to increase website conversions. A landing page may not necessarily be your home page, it may be a standalone page created specifically for a campaign. It is the page that is specifically designed to do one thing – convert…
Unless you are terribly lucky, your customers have plenty of choice where they buy from. It is so competitive in most industries nowadays, it takes effort to persuade people to trust you & convince them you are the right choice.
You are probably aware that when you visit a website, you open up a connection between your device and that website. But did you know that attackers can access non-secure connections to view, modify or tamper with the data going back and forth between you?
A recent report by The times suggests that 9 out of 10 small businesses expect to be selling online by the end of 2018. So is 2018 the year YOU start to sell online? Here are some simple steps to take your existing shop into the world wide web…
You may be starting a new business, updating the content of an existing website or going online for the first time as a local business. Content can make or break a website, get it right and watch business grow.
As we start a new year, we have reflected on the trends of 2017 and what we predict to be continued or new trends for 2018.
Google are on a mission to make the web a more secure environment – Is your website safe?
Is your website secure? If your website has forms or any sort of input fields on your...
How can I get my online customers to trust me? There are lots of indicators in the real world in...
What is User Experience and why should I care? Like VIP guests arriving on a Hawaiian island, your...
So, you've got yourself an Ecommerce website? Sweet! But the fact remains, no matter how...
How in the world do you get more website enquiries? People are busy and easily distracted. So how...
We love meeting new people, learning about different businesses & their industries. Maybe we could start a project together?