Branding Blog Archives

As the year is beginning to come to an end we thought what better way to finish our ‘Alicja’s Colour Of The Month’ series but with a classic and christmasy ‘Candy Cane Red’!

Many businesses choose to steer away from this vibrant and expressive colour but we think it is such a classic and signature colour that you would be missing out by not incorporating it within your branding.

This month Alicja has chosen a warmer colour palette and more specifically a ‘Walnut Brown’. When incorporating brown within your marketing it gives the impression of reliability and a sense of strength which can be ideal for big corporate businesses to use within their logo or marketing campaigns.

There is no better way to finish off the Summer with a colour named after an ice cream, right? Alicja has chosen to represent August with a Mint Choc Chip Green as it is such a versatile colour that can be used across of types of industries depending on the message that you want to send out to your audience. Colour is such an integral part of marketing because it will forever be associated with your brand and therefore needs to be conveying the right kind of message in order to build a trusting relationship with your customers.

As a business we sometimes need to take a step back and think, how do we distinguish ourselves against everyone else? What can we offer that others don’t already do? This is where customer experience comes into play. If you create an environment which makes it difficult to work with you, the less likely people are to want to do business with you now and in the future.

February is known as the month of looove.. but how can we apply that to the relationships that we have with out customers? When looking at it retrospectively, the way that we form these business relationships is very similar to how we would form a normal relationship but more businessey and professional of course.