It’s official, pumpkin spice lattes are back which can only mean one thing – winter is fast approaching. October through to Christmas is the busiest time of the year for most businesses with people searching for gift ideas, recipes, decorations and presents.
Marketing Blog Archives
Google have announced that they are rolling out an improved algorithm based on Page Experience.
SEO is becoming a popular topic of conversation in the digital world. But have you heard of Black Hat SEO? And did you know that it can have a detremental effect to your website & online presence?
In a truly digital age, it’s more important than ever for any business to be online. With that said, it can be harder than it looks to achieve. In this post we will talk through what steps you should be following to make the process as straightforward as possible when you decide to take the plunge!
As the year is beginning to come to an end we thought what better way to finish our ‘Alicja’s Colour Of The Month’ series but with a classic and christmasy ‘Candy Cane Red’!
Many businesses choose to steer away from this vibrant and expressive colour but we think it is such a classic and signature colour that you would be missing out by not incorporating it within your branding.
HOW TO SUPPORT SMALL BUSINESSES THIS CHRISTMAS 2020 has been an uncertain year for all...
Black Friday & Cyber Monday are two of the busiest and biggest shopping days of the entire year. The countdown has started and online retailers are beginning to plan & execute their marketing strategies. According to a survey conducted by Finder, Brits that are planning to splurge during Black Friday will spend £295.67 on average this year. This is an 18% increase compared to last years average spend of £251.20.
Alicja has chosen Electric Purple as November’s Colour Of The Month. This shade can be found somewhere in between Magenta and Violet. Featuring this colour within your advertisement will be sure to turn a lot of heads & brings attention to your business!
As Halloween begins to approach slowly, Alicja has decided to choose a Spooky Pumpkin Orange to represent the month of October. Make your branding stand out through incorporating Pumpkin Orange within your logo or marketing campaigns. This vibrant colour is not only bold and flashy but it is also very memorable which is important when converting users into your customers.
Guerilla Marketing is a type of strategy used by businesses which focuses on the atypical side of marketing tactics in order to maximise exposure and results.
No one wants their website to fall behind and lose their rank hence why you should be consistently and regularly checking up on your website – brush away those cobwebs!
In this blog we will talk about 5 mistakes that many businesses make online which can be simply avoided and will prevent your website from being negatively impacted as a result of a few errors.
As we begin to return back into the real world after lockdown and reflect on the world both personally and professionally it is quite apparent that digital marketing, SEO & focusing on your target audience is the key to helping your business survive.
Essentially, the key factor in all of this is and what every business needs is a large volume and substantial quality of traffic being directed to your website. Implementing a strong and clear digital marketing strategy will allow your business to plan how to reach wider audiences and draw more users to your website. This has been a case for a while but ever since lockdown it has become a necessity rather than a luxury to ensuring that your business survives and continues to thrive.
This month Alicja has chosen a warmer colour palette and more specifically a ‘Walnut Brown’. When incorporating brown within your marketing it gives the impression of reliability and a sense of strength which can be ideal for big corporate businesses to use within their logo or marketing campaigns.
There is no better way to finish off the Summer with a colour named after an ice cream, right? Alicja has chosen to represent August with a Mint Choc Chip Green as it is such a versatile colour that can be used across of types of industries depending on the message that you want to send out to your audience. Colour is such an integral part of marketing because it will forever be associated with your brand and therefore needs to be conveying the right kind of message in order to build a trusting relationship with your customers.
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It is that time again to announce the colour of the month and July is represented by a… Fiery Red! This colour is perfect to grab the attention of not only users online but also for those out and about through outdoor signage. Take your business to the next level through incorporating the colour red in your marketing strategy.
Tap into your virtual audience through strategically creating and using your content in a way to catch users attention & make your portfolio memorable. Most of the latest models of smartphones have now high-quality cameras built-in. However, owning a really good camera doesn’t make you a pro photographer. There are other skills that come into play when taking photos and editing them i.e. layout, typography, composition, colours and lighting. Each of these factors adds value to your finished work and therefore it is important to know when, where and how to use them.
As a business we sometimes need to take a step back and think, how do we distinguish ourselves against everyone else? What can we offer that others don’t already do? This is where customer experience comes into play. If you create an environment which makes it difficult to work with you, the less likely people are to want to do business with you now and in the future.
As you may have noticed in the last few weeks, from festivals to concerts to conferences, many events have been either postponed or replaced through virtual events. Surprisingly, there are a lot of benefits to actually creating virtual events.
June’s colour of the month is a soft and gentle ‘Peach’. This colour is easily adaptable and can be used as an accent or a background colour combining particularly well with blues. The colour peach evokes calmness and rejuvenates the audience in slightly more difficult moments making it ideal for charitable types of posts or even positive and up-lifting ones.
Evergreen content is perfect for increasing the amount of traffic coming to your website without needing to regularly post new content out. The most important guide to creating evergreen content, is to make it timeless, relevant & interesting to read.
We are beginning to see hints of clarity over the current economical situation on when restaurants might be able to reopen, and what they need to be doing in order to adapt & safely reopen to the public. A few of the larger chains like McDonald’s, KFC and Greggs are trialling or have set a deadline to open their doors by.
April’s colour of the month is a beautiful soft hued lilac. It not only represents our blossoming agriculture but it also brings out the luxury out of products due to its gentle nature but also its rarity making it ideal for specific marketing campaigns.
Having an online presence alone is incredibly important, but if you want it to start doing more for you (like generating leads) then you need to start thinking about how you can put yourself forward on the web. “Oh but I already have a website & social media!” we hear you say. No – think bigger!
Our new blog series will feature a monthly colour of our choice that we believe you should be using within your marketing campaigns, branding & on social media. Choosing the right kind of colour palette for your brand can be difficult as it will ultimately represent & feature in your campaign majority of the time. For this months colour we chose an eye-catching vibrant yellow!
It is crucial to select the right kind of social media platform in order to promote your business as you want to maximise your profit, and expand yourself to larger audiences. However, there are major factors that you should be taking into considertaion in order to get the most out of using these social media platforms as they are the most successful and popular marketing strategy in the last decade.
The situation with Coronavirus is changing rapidly. Although the majority of people infected have recovered, for individuals and families affected, this will be a distressing time. It is difficult to know what the impacts on the economy or business environment will be in the short or medium term. However, together we will get through this, and we want to help you any way possible by putting together our COVID-19 Business Survival Kit.
February is known as the month of looove.. but how can we apply that to the relationships that we have with out customers? When looking at it retrospectively, the way that we form these business relationships is very similar to how we would form a normal relationship but more businessey and professional of course.
Are you looking for ways of transforming your email list from subscribers into customers? Look no further! We will take you through a little journey of transforming your email design game from plain Jane to creating some of the most glamourous emails that the world has yet to see. We need to start at the root a.k.a the basics. Creating emails is easy but making them stand out and appear creative is a whole different story and skill in itself.
We have made some predictions for next year in regards to what the web design trends are going to look like and how they will differ from last year!
It’s the time of year where Cyber Weekend is soon upon us. This is the period of time between Black Friday & Cyber Monday where businesses take a very large amount of orders, making this time of year possibly the biggest sale period of the year.
Are you full of useful industry related information, but don’t know what to do with it or how to share it? Sharing information can boost your business profile as well as giving you credibility as a professional. We love to share information and advice here at Nettl and want to help you give your customers an insight into your industry. Read on for ways to do this…
What does it mean to gamify something? No, it doesn’t mean games like quizzes. Gamification is more about taking psychological drivers that exist in games, and implementing them in something that isn’t a game.
Did you know that it has been one year since GDPR came into force? There have been consent notices coming from all angles, but I think we can all agree that data protection is a good thing.
Although data protection is great for the consumer, it has made certain marketing activities for businesses more difficult to carry out. For example, your email list may have shrunk a little after cleansing your contacts.
SEO companies falsely promise that they can get you to the top of Google in an instant for a hefty fee, but it’s not always that straightforward. We are as transparent as possible when it comes to SEO so you know what to expect, and what you’ll get out of it.
It’s now 2019 and there are still companies out there who don’t utilise the free tools that social media has to offer. Staying on top of trends on the right platform can be tricky and take a up a lot of time, but once you have it nailed you’ll never look back.
Not only are blogs great for your website’s SEO ranking, it’s a perfect way to share your industry knowledge & interact with your audience.
Not only are blogs great for your website’s SEO ranking, it’s a perfect way to share your industry knowledge & interact with your audience.
Wouldn’t it be great if you could just give your local design agency a call and all your marketing needs are dealt with quickly and professionally?
Are you ready for your Christmas shutdown? Not sure how to let your clients know when you’ll be open? Want to say thank you? Here’s our checklist of things you should be doing before Santa comes to town!
We all know Black Friday, along with the Cyber Weekend, is fast approaching and if you haven’t already thought about how to capitalise on this then now is the time. Marketing is a huge factor in this game, so we are here to tell you how to get your marketing ready for the busiest time of year.
Using urgency in sales is nothing new. It works because it forces people to take action. Usually by employing scarcity. So, making something (like, the discounted price) only available within a limited time period (like, ‘this bank holiday weekend only‘). This plays on our irrational fears. Forget spiders, we’re talking about FOMO (the fear of missing out). Removing the time available to make the buying decision forces us to make a split decision based on our emotions.
We talked about how to get ready for your next exhibition in our last blog post, but what are you supposed to do once you have those leads? Have you provided your potential new lead a clear route to answers they may have? Have you shown that you are trustworthy enough to do business with? Are you getting the right details from them?
To help you get prepared for your next event, we’ve put together some pointers to ensure you stand out from the crowd…
We explore ways to create great content for your website or blog and how this helps your business get found more and more importantly by the right people…
Nettl of Kidderminster are here to Improve your SEO and make it transparent, simple and accessible. It makes such a difference working with a local team, easy to understand lingo and results that are clear. Let us help you increase your online presence!
Are you looking to build a brand on social media but not sure where to start or are not seeing instant results? These tips may help you to create a fine tuned strategy and see more conversion and engagement…
Is your business attending festivals, fairs, markets or do you own a cafe or new bar and looking to improve your outdoor advertising then we have some great ideas and products to look at!
Landing pages are used by businesses just like yours to increase website conversions. A landing page may not necessarily be your home page, it may be a standalone page created specifically for a campaign. It is the page that is specifically designed to do one thing – convert…