As we all know February was the month of love.. but can we apply the rules of attraction into the way that we deal with our customers?
If you think about it, we always want to look our best whether it is on our website, within our branding or at any events that we attend – we are physically trying to catch your attention. However, it isn’t allll about the looks; personality is a major component of forming a meaningful connection. Be fun and quirky, your customers will feel much more at ease with people that they can have a laugh with but also get down to business with – no pun intended.
First the butterflies..
When we reflect on the existing relationships that we have with our customers, we need to make sure that we take care of them, check up on them & make them feel comfortable to be able to form a trusting bond. Afterall, we want them to feel like they can rely on your business for future projects.
When forming new connections and relationships with potential customers it is always exciting! Maybe not necessarily in the ‘nervous butterflies’ kind of way but actually excited to get cracking. Unlike in movies where everything begins with:
- Looking across the room from each other..
- Asking to go out for coffee..
- Chemistry slowly creeping in..
This doesn’t quite apply in a business environment, but it does follow a similar set of principles of getting noticed, setting up a meeting, discussing future plans and forming a customer-business relationship.
Law of attraction
What are you looking for?
If you want to find a business that is low price, easy to contact & one that you can maintain a long-term relationship with there are several things you can do to find them. Try a simple Google search for local businesses in your area or look on different social media platforms like Facebook, Instagram or LinkedIn. You will find that most businesses and their employees are actually registered on LinkedIn so it is a good place to start looking and connecting with people.
Business Solution: Facebook, LinkedIn, Instagram & Google
Have we met?
After conducting your stalker operation get yourself out there and meet the people behind the brand! Meeting people in person tends to leave a much longer lasting impression rather than dropping them an email or call. There are various exhibitions and events where you can meet these businesses in person and discuss further your plans and possible relationships.
Business Solution: Visit exhibitons, business events or join networking meetings.
You can meet people anywhere these days even dropping a business card or a leaflet down your local cafe or restaurant begins to make people aware of you. Attending networking meetings is a great way to mingle with other employees that are looking to form new relationships with various of different businesses.
Where do we go from here?
Unfortunately forming relationships isn’t as easy as it is to friend someone on Facebook, it definitely takes time but it will benefit in the long-term. There are key factors that you should consider when getting yourself out in the real world:
Look your best
Arrange a date
Need to look the part?
We can help you step up your relationships, ask us how!
The government has released a new safety guidance for retailers in order to help prepare their shops for re-openings next month. The said date for these re-openings to occur has been agreed on Monday 1st June with retailers making every effort to reinforce and comply with social distancing measures.
Evergreen content is perfect for increasing the amount of traffic coming to your website without needing to regularly post new content out. The most important guide to creating evergreen content, is to make it timeless, relevant & interesting to read.
Fancy a Coffee?
We love meeting new people, learning about different businesses & their industries. Maybe we could start a project together?