Blog Blog Archives

Wix vs WordPress – Which is the better option?

Wix vs WordPress – Which is the better option?

Welcome website newbie! Struggling to decide whether to go for a Wix or Wordpress website? Albeit Wordpress is one of the most popular website platforms in the world but depending on your needs and expectations, it may not be the right platform for you. In this article we will be discussing some of the pros and cons of Wixx and Wordpress to help you make the right decision for your business.

How to create a website for your business

How to create a website for your business

In a truly digital age, it’s more important than ever for any business to be online. With that said, it can be harder than it looks to achieve. In this post we will talk through what steps you should be following to make the process as straightforward as possible when you decide to take the plunge!

Alicja’s Colour Of The Month – Candy Cane Red

Alicja’s Colour Of The Month – Candy Cane Red

As the year is beginning to come to an end we thought what better way to finish our ‘Alicja’s Colour Of The Month’ series but with a classic and christmasy ‘Candy Cane Red’!

Many businesses choose to steer away from this vibrant and expressive colour but we think it is such a classic and signature colour that you would be missing out by not incorporating it within your branding.

Black Friday & Cyber Monday Timeline Strategy

Black Friday & Cyber Monday Timeline Strategy

Black Friday & Cyber Monday are two of the busiest and biggest shopping days of the entire year. The countdown has started and online retailers are beginning to plan & execute their marketing strategies. According to a survey conducted by Finder, Brits that are planning to splurge during Black Friday will spend £295.67 on average this year. This is an 18% increase compared to last years average spend of £251.20.

Alicja’s Colour Of The Month – Pumpkin Orange!

Alicja’s Colour Of The Month – Pumpkin Orange!

As Halloween begins to approach slowly, Alicja has decided to choose a Spooky Pumpkin Orange to represent the month of October. Make your branding stand out through incorporating Pumpkin Orange within your logo or marketing campaigns. This vibrant colour is not only bold and flashy but it is also very memorable which is important when converting users into your customers.

5 mistakes businesses make online

5 mistakes businesses make online

No one wants their website to fall behind and lose their rank hence why you should be consistently and regularly checking up on your website – brush away those cobwebs!

In this blog we will talk about 5 mistakes that many businesses make online which can be simply avoided and will prevent your website from being negatively impacted as a result of a few errors.

The importance of digital marketing post lockdown

The importance of digital marketing post lockdown

As we begin to return back into the real world after lockdown and reflect on the world both personally and professionally it is quite apparent that digital marketing, SEO & focusing on your target audience is the key to helping your business survive.

Essentially, the key factor in all of this is and what every business needs is a large volume and substantial quality of traffic being directed to your website. Implementing a strong and clear digital marketing strategy will allow your business to plan how to reach wider audiences and draw more users to your website. This has been a case for a while but ever since lockdown it has become a necessity rather than a luxury to ensuring that your business survives and continues to thrive.

Alicja’s Colour Of The Month – Walnut Brown

Alicja’s Colour Of The Month – Walnut Brown

This month Alicja has chosen a warmer colour palette and more specifically a ‘Walnut Brown’. When incorporating brown within your marketing it gives the impression of reliability and a sense of strength which can be ideal for big corporate businesses to use within their logo or marketing campaigns.

Drive traffic to your website using blogs!

Drive traffic to your website using blogs!

Blogs as a whole are really effective to help your audience get to know you & your way of thinking. They help to establish your business and go into greater detail of the types of things that you do and offer. Blogs despite their time-consuming nature have the potential to drastically increase your website traffic.

Alicja’s Colour Of The Month – Choc Chip Mint

Alicja’s Colour Of The Month – Choc Chip Mint

There is no better way to finish off the Summer with a colour named after an ice cream, right? Alicja has chosen to represent August with a Mint Choc Chip Green as it is such a versatile colour that can be used across of types of industries depending on the message that you want to send out to your audience. Colour is such an integral part of marketing because it will forever be associated with your brand and therefore needs to be conveying the right kind of message in order to build a trusting relationship with your customers.

How To Enhance User Experience

How To Enhance User Experience

User experience (UX) is a term used to describe a person’s feeling towards a system that they are in connection with at that current time. This could be a website, an app or even a software. The general principle is to ensure that your designs are created in a specific way that promotes user friendly content that enhances their experience.

All You Need To Know About SEO

All You Need To Know About SEO

Search engine optimisation (SEO) is a process that often features making some modifications to your website in order to improve user experience and your own online presence within a search engine. This process occurs majority of the time organically inside of a search engine. However, this isn’t always the case as sometimes when you search a specific keyword you will notice relevant paid advert websites pop up which isn’t classed as organic traffic.

Alicja’s Colour Of The Month… Fiery Red!

Alicja’s Colour Of The Month… Fiery Red!

It is that time again to announce the colour of the month and July is represented by a… Fiery Red! This colour is perfect to grab the attention of not only users online but also for those out and about through outdoor signage. Take your business to the next level through incorporating the colour red in your marketing strategy.

3 Tips On How To Present Your Work On Social Media

3 Tips On How To Present Your Work On Social Media

Tap into your virtual audience through strategically creating and using your content in a way to catch users attention & make your portfolio memorable. Most of the latest models of smartphones have now high-quality cameras built-in. However, owning a really good camera doesn’t make you a pro photographer. There are other skills that come into play when taking photos and editing them i.e. layout, typography, composition, colours and lighting. Each of these factors adds value to your finished work and therefore it is important to know when, where and how to use them.

Are You Effectively Managing Your Customer’s Experience?

Are You Effectively Managing Your Customer’s Experience?

As a business we sometimes need to take a step back and think, how do we distinguish ourselves against everyone else? What can we offer that others don’t already do? This is where customer experience comes into play. If you create an environment which makes it difficult to work with you, the less likely people are to want to do business with you now and in the future.

How To Adapt… As A School

How To Adapt… As A School

These past few months have been a really tough and difficult time for teachers and pupils alike. Routine and what we once knew is just something from the past. Without friends, family and support systems, days are beginning to feel long and learning is hard. As the government is pushing schools to slowly re-open, let’s make sure that we’re ready to hit the ground running!

Alicja’s Colour Of The Month – Peach

Alicja’s Colour Of The Month – Peach

June’s colour of the month is a soft and gentle ‘Peach’. This colour is easily adaptable and can be used as an accent or a background colour combining particularly well with blues. The colour peach evokes calmness and rejuvenates the audience in slightly more difficult moments making it ideal for charitable types of posts or even positive and up-lifting ones.

How To Adapt As A… Retail Shop

How To Adapt As A… Retail Shop

The government has released a new safety guidance for retailers in order to help prepare their shops for re-openings next month. The said date for these re-openings to occur has been agreed on Monday 1st June with retailers making every effort to reinforce and comply with social distancing measures.

Google Core Algorithm Update – May 2020

Google Core Algorithm Update – May 2020

On May 4th 2020, Google has officially rolled out its second core update of the year. The core algorithm is the formula used to determine where pages rank on Google. Google actually tweaks and experiments with this formula all the time.

How To Adapt… As A Restaurant

How To Adapt… As A Restaurant

We are beginning to see hints of clarity over the current economical situation on when restaurants might be able to reopen, and what they need to be doing in order to adapt & safely reopen to the public. A few of the larger chains like McDonald’s, KFC and Greggs are trialling or have set a deadline to open their doors by.

Alicja’s Colour Of The Month – Soft Lilac

Alicja’s Colour Of The Month – Soft Lilac

April’s colour of the month is a beautiful soft hued lilac. It not only represents our blossoming agriculture but it also brings out the luxury out of products due to its gentle nature but also its rarity making it ideal for specific marketing campaigns.

Climbing To The Top…

Climbing To The Top…

All of us want to rank high on Google. Afterall, that is the best way to increase the amount of organic traffic to enter your website. How do you prove to Google that your website is trustworthy and relevant? SEO is your best friend when it comes to ranking and increasing traffic but there are several other features which help with that.

Are You Dressed For The Occasion?

Are You Dressed For The Occasion?

Our blog will take you through the process of launching a new brand identity and the thought process that goes into this project. You want the design to reflect accurately on your brand, but also to attract more customers and business relationships that are there for the long-term.

Are You Neglecting Your Social Media?

Are You Neglecting Your Social Media?

Social media is the perfect soluton to increasing your companies recognition and getting your name & brand out there to the world. However, to successfully build your social platforms, there are factors that you should keep in mind before plastering all your content out.

Is Your Website Lost?

Is Your Website Lost?

Having an online presence alone is incredibly important, but if you want it to start doing more for you (like generating leads) then you need to start thinking about how you can put yourself forward on the web. “Oh but I already have a website & social media!” we hear you say. No – think bigger!

Colour of the Month – Vibrant Yellow

Colour of the Month – Vibrant Yellow

Our new blog series will feature a monthly colour of our choice that we believe you should be using within your marketing campaigns, branding & on social media. Choosing the right kind of colour palette for your brand can be difficult as it will ultimately represent & feature in your campaign majority of the time. For this months colour we chose an eye-catching vibrant yellow!

How are you using your Social Media?

How are you using your Social Media?

It is crucial to select the right kind of social media platform in order to promote your business as you want to maximise your profit, and expand yourself to larger audiences. However, there are major factors that you should be taking into considertaion in order to get the most out of using these social media platforms as they are the most successful and popular marketing strategy in the last decade.

Coronavirus Survival Kit: The Show Must Go On!

Coronavirus Survival Kit: The Show Must Go On!

The situation with Coronavirus is changing rapidly. Although the majority of people infected have recovered, for individuals and families affected, this will be a distressing time. It is difficult to know what the impacts on the economy or business environment will be in the short or medium term. However, together we will get through this, and we want to help you any way possible by putting together our COVID-19 Business Survival Kit.

Relationship Tips For You & Your Customers

Relationship Tips For You & Your Customers

February is known as the month of looove.. but how can we apply that to the relationships that we have with out customers? When looking at it retrospectively, the way that we form these business relationships is very similar to how we would form a normal relationship but more businessey and professional of course.

Importance of Data and Analytics

Importance of Data and Analytics

We produce a mass amount of data on a daily basis. This type of information is extremely advantageous for businesses to use as a reference when creating new products or branding. Knowing what your audience likes and dislikes allows for you to suit and adjust your content to your customers.

How To Design Emails To Get People Reading

How To Design Emails To Get People Reading

Are you looking for ways of transforming your email list from subscribers into customers? Look no further! We will take you through a little journey of transforming your email design game from plain Jane to creating some of the most glamourous emails that the world has yet to see. We need to start at the root a.k.a the basics. Creating emails is easy but making them stand out and appear creative is a whole different story and skill in itself.

5 Advertising Sins

5 Advertising Sins

Have you taken into account that the content you are presenting could actually be having a reverse effect on your brand? Lets be honest with ourselves, we are all guilty of seeing a branding email pop up without even taking a minute to process what we are seeing – instead the file is sent straight to junk. To avoid such calamity, these are ‘5 sins of advertising’ we should all avert from.

Prepare for Black Friday & the Festive Season

Prepare for Black Friday & the Festive Season

It’s the time of year where Cyber Weekend is soon upon us. This is the period of time between Black Friday & Cyber Monday where businesses take a very large amount of orders, making this time of year possibly the biggest sale period of the year.

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