This month Alicja has chosen a warmer colour palette and more specifically a ‘Walnut Brown’. When incorporating brown within your marketing it gives the impression of reliability and a sense of strength which can be ideal for big corporate businesses to use within their logo or marketing campaigns.
Where did it originate from?
The colour brown has been used since Ancient Times by various tribes which can be seen widely in nature. Brown is undoubtedly an earthy colour which can look modern and professional in the right kind of setting. Many hair and beauty brands incorporate brown as it gives a perception of strength and reliability to their customers. However, professional corporate businesses also use brown within their branding & marketing as it can be an authoritarian colour that gives the business a sense of authority over their competitors.
Why choose Walnut Brown?
When it comes to marketing and selling your products and services it is important to create an accurate perception of your business and brand. Brown is a colour that can be used to instill feelings of reliability, dependability & nurturing (Very well mind, 2020), it can also be a sophisticating colour and often is used as a part of a business marketing for many professional beauty or grooming products. However, you need to be careful when selecting a shade of brown to use for your branding as sometimes it can be perceived as quite unappealing and distasteful which is why ‘Walnut Brown’ is the perfect shade to use to give the appearance of a professional, reliable and sophisticated business.
Here are some examples of incorporating Walnut Brown in marketing campaigns:
HOW TO SUPPORT SMALL BUSINESSES THIS CHRISTMAS 2020 has been an uncertain year for all businesses, especially for independent business owners who have faced having to close their doors - some of which may never re-open. But what you don't see behind the scenes...
Black Friday & Cyber Monday are two of the busiest and biggest shopping days of the entire year. The countdown has started and online retailers are beginning to plan & execute their marketing strategies. According to a survey conducted by Finder, Brits that are planning to splurge during Black Friday will spend £295.67 on average this year. This is an 18% increase compared to last years average spend of £251.20.
Alicja has chosen Electric Purple as November’s Colour Of The Month. This shade can be found somewhere in between Magenta and Violet. Featuring this colour within your advertisement will be sure to turn a lot of heads & brings attention to your business!
HOW TO FIND US
12 Comberton Hill
Worcestershire DY10 1QG
T. 01562 747411