In simple terms, branding is defined as a marketing practise of creating and shaping your business into its own unique identity. However, branding isn’t just about aesthetic logos and designs which many still mistake it for. Branding is a tool for businesses to make a lasting and memorable impression. It creates feelings of familiarity and reassurance for potential clients to help your business build trusted relationships and keep them coming back for more.
Advertising Blog Archives
Black Friday & Cyber Monday are two of the busiest and biggest shopping days of the entire year. The countdown has started and online retailers are beginning to plan & execute their marketing strategies. According to a survey conducted by Finder, Brits that are planning to splurge during Black Friday will spend £295.67 on average this year. This is an 18% increase compared to last years average spend of £251.20.
Alicja has chosen Electric Purple as November’s Colour Of The Month. This shade can be found somewhere in between Magenta and Violet. Featuring this colour within your advertisement will be sure to turn a lot of heads & brings attention to your business!
As Halloween begins to approach slowly, Alicja has decided to choose a Spooky Pumpkin Orange to represent the month of October. Make your branding stand out through incorporating Pumpkin Orange within your logo or marketing campaigns. This vibrant colour is not only bold and flashy but it is also very memorable which is important when converting users into your customers.
Guerilla Marketing is a type of strategy used by businesses which focuses on the atypical side of marketing tactics in order to maximise exposure and results.
Are you spending too much money on Google Ads? We present you with 3 things to help save your...
These past few months have been a really tough and difficult time for teachers and pupils alike. Routine and what we once knew is just something from the past. Without friends, family and support systems, days are beginning to feel long and learning is hard. As the government is pushing schools to slowly re-open, let’s make sure that we’re ready to hit the ground running!
As you may have noticed in the last few weeks, from festivals to concerts to conferences, many events have been either postponed or replaced through virtual events. Surprisingly, there are a lot of benefits to actually creating virtual events.
June’s colour of the month is a soft and gentle ‘Peach’. This colour is easily adaptable and can be used as an accent or a background colour combining particularly well with blues. The colour peach evokes calmness and rejuvenates the audience in slightly more difficult moments making it ideal for charitable types of posts or even positive and up-lifting ones.
Evergreen content is perfect for increasing the amount of traffic coming to your website without needing to regularly post new content out. The most important guide to creating evergreen content, is to make it timeless, relevant & interesting to read.
We are beginning to see hints of clarity over the current economical situation on when restaurants might be able to reopen, and what they need to be doing in order to adapt & safely reopen to the public. A few of the larger chains like McDonald’s, KFC and Greggs are trialling or have set a deadline to open their doors by.
Are you looking for ways of transforming your email list from subscribers into customers? Look no further! We will take you through a little journey of transforming your email design game from plain Jane to creating some of the most glamourous emails that the world has yet to see. We need to start at the root a.k.a the basics. Creating emails is easy but making them stand out and appear creative is a whole different story and skill in itself.
Have you taken into account that the content you are presenting could actually be having a reverse effect on your brand? Lets be honest with ourselves, we are all guilty of seeing a branding email pop up without even taking a minute to process what we are seeing – instead the file is sent straight to junk. To avoid such calamity, these are ‘5 sins of advertising’ we should all avert from.