It’s official, pumpkin spice lattes are back which can only mean one thing – winter is fast approaching. October through to Christmas is the busiest time of the year for most businesses with people searching for gift ideas, recipes, decorations and presents.
In simple terms, branding is defined as a marketing practise of creating and shaping your business into its own unique identity. However, branding isn’t just about aesthetic logos and designs which many still mistake it for. Branding is a tool for businesses to make a lasting and memorable impression. It creates feelings of familiarity and reassurance for potential clients to help your business build trusted relationships and keep them coming back for more.
HOW TO SUPPORT SMALL BUSINESSES THIS CHRISTMAS 2020 has been an uncertain year for all...
Black Friday & Cyber Monday are two of the busiest and biggest shopping days of the entire year. The countdown has started and online retailers are beginning to plan & execute their marketing strategies. According to a survey conducted by Finder, Brits that are planning to splurge during Black Friday will spend £295.67 on average this year. This is an 18% increase compared to last years average spend of £251.20.
Guerilla Marketing is a type of strategy used by businesses which focuses on the atypical side of marketing tactics in order to maximise exposure and results.
Tap into your virtual audience through strategically creating and using your content in a way to catch users attention & make your portfolio memorable. Most of the latest models of smartphones have now high-quality cameras built-in. However, owning a really good camera doesn’t make you a pro photographer. There are other skills that come into play when taking photos and editing them i.e. layout, typography, composition, colours and lighting. Each of these factors adds value to your finished work and therefore it is important to know when, where and how to use them.
As a result of COVID-19, many businesses have had to adapt in ways that they would have normally never needed to. However, when you do decide to implement new changes whether it is to the privacy policy, payment methods, workspace or business management it’s really important to keep your customers and audience in the loop.
Social media is the perfect soluton to increasing your companies recognition and getting your name & brand out there to the world. However, to successfully build your social platforms, there are factors that you should keep in mind before plastering all your content out.
Our new blog series will feature a monthly colour of our choice that we believe you should be using within your marketing campaigns, branding & on social media. Choosing the right kind of colour palette for your brand can be difficult as it will ultimately represent & feature in your campaign majority of the time. For this months colour we chose an eye-catching vibrant yellow!
It is crucial to select the right kind of social media platform in order to promote your business as you want to maximise your profit, and expand yourself to larger audiences. However, there are major factors that you should be taking into considertaion in order to get the most out of using these social media platforms as they are the most successful and popular marketing strategy in the last decade.
Have you taken into account that the content you are presenting could actually be having a reverse effect on your brand? Lets be honest with ourselves, we are all guilty of seeing a branding email pop up without even taking a minute to process what we are seeing – instead the file is sent straight to junk. To avoid such calamity, these are ‘5 sins of advertising’ we should all avert from.
Are you full of useful industry related information, but don’t know what to do with it or how to share it? Sharing information can boost your business profile as well as giving you credibility as a professional. We love to share information and advice here at Nettl and want to help you give your customers an insight into your industry. Read on for ways to do this…
Are you ready for your Christmas shutdown? Not sure how to let your clients know when you’ll be open? Want to say thank you? Here’s our checklist of things you should be doing before Santa comes to town!
We all know Black Friday, along with the Cyber Weekend, is fast approaching and if you haven’t already thought about how to capitalise on this then now is the time. Marketing is a huge factor in this game, so we are here to tell you how to get your marketing ready for the busiest time of year.
Are you looking to build a brand on social media but not sure where to start or are not seeing instant results? These tips may help you to create a fine tuned strategy and see more conversion and engagement…
We love meeting new people, learning about different businesses & their industries. Maybe we could start a project together?