—Valuable Shareable Content!

By creating useful content that provides value, advice and tips for your audience, you will create a stronger brand reputation and something that viewers will want to share then in turn growing your audience. Things to consider when creating your content for social sharing;

• Relevance – Every article you write or content you share should be relevant to your business, industry or brand image. Humour is sometimes a more difficult subject to pull off professionally so be careful when it comes to sharing Memes or infographics.
• Content Type – This is dependant on the type of platform you are using but in most cases, you can choose to post articles, images, video or posts. You should try to figure out which content is most likely to gain more engagement and visibility with your audience. Images and Video seem to resonate better than plain written blog posts, but you need to be able to measure your results!
• Visual Freedom – Don’t be afraid to use visual content if you are not used to it! It could be a good way of increasing traffic. Articles with images receive almost 94% more views!

—Lost In The Noise

Once you have chosen your platform, then created and published some great content it is not time to sit back. This is only half of the equation if you have a relatively unknown brand or business. Although you will eventually build your own brand audience through the great content you have created, you need to be prepared to take your time before you see the results.

A faster approach for you to not get lost in the noise is to interact more with your industry and audience you are looking to connect with more. You can do this by:

• Mentions – Mention influencers, businesses or your audiences names within your posts or content pieces. Share their content and get them to do the same.
• Tag Content – If you write any unique content that refers to an influencer or business, tag them into the post or article so they get notified and can see the post. It is likely they will share your content too!
• Let Them Know – If you mention a business or someone within your content, get their contact details and let them know they have been featured!

The goal is to get them to share your content and create more engagement and in turn build a bigger audience!

—Promote Content!

Finally, since we all are becoming more aware that networks such as Facebook and Instagram have algorithms in place to diminish organic reach, paid campaigns and adverts may be better options for building your brand on social networks. You can do this with general brand awareness, incentives or competitions to help gain visibility and generate leads.

If you do go down this route of using paid advertising, you must be prepared to give this time and measure success for this strategy to work.  You will need to track and monitor each campaign, look at the analytics and see how well you are doing on that particular platform and if the message or goal is achieving.

Remember – do not give up! Give it a few months, measure and measure again! Tweak and try new strategies and then see what your return on investment has been!

Want to kick start a social media campaign?