Google Core Algorithm Update – September 2019
For the third time in 2019, Google has published a global update to its core algorithm.
What does that mean?
What is E-A-T?
Boost for video?
What do Google recommend you do?
“We suggest focusing on ensuring you’re offering the best content you can.”
Content & Quality: Does the website offer original, high-quality content that isn’t just copied from somewhere? Are the page title and description appealing and do they reflect the content? If you were a webmaster, would you share the content with friends?
Expertise: Is the content trustworthy? Does the page contain errors? Would you, as a webmaster arriving at the page via Google search, trust the website you find?
Presentation & Production: Does the content seem to be well researched and well produced – or does it seem to be mass-produced fodder? Are there too many ads? Does the page load appropriately on all devices?
Competitive comparison: Does the website offer added value when compared with its competitors? Does the content fulfil the user’s expectations?
SEO is ongoing maintenance, not a short-term sales tool
Did you notice a disturbance?
Have you noticed a dip in traffic? Have your rankings slipped? Talk to us!
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