—Become An Industry Leader

Whether a small or large organisation, blogging is a good way for your business to build trust and credability in your industry by providing content that will be seen as valuable, informative expert information.

A well-written blog will make potential customers, and existing customers, confident that the products and services that they buy from you are created with industry expertise.

Not only will maintaining an active business blog reward you with a more credible industry presence, but then done right, it will allow you to see improved lead generation and a boost in your SEO as mentioned above.

By blogging for your business, you not only can be perceived as an industry leader, but you inject some personality into your website.

—Strengthen & Develop Relationships

Customer engagement is a huge important element of online marketing and branding. Blogging provides the opportunity for you to connect with your existing and potential customers.

Ask your readers questions at the end of your posts to get a conversation going or allow comments and feedback. By reviewing and responding to readers’ comments, you can create a rapport with your audience, build trust and gain valuable insight into what your customers are looking for.

One of the most powerful benefits of blogging is the opportunity it creates for others to share the link to your blog, creating the potential for viral traffic and exponential market growth. With so many different sharing platforms available, visitors can share the direct link to the blog, tweet it, or email it to a friend.

—Increased Exposure

Having a blog on your business website, harmonizes your company and allows you to speak to those on the other side. It will allow you to show your followers and audience a personal side of your business that they may not recognise. By being consistent with your blog your audience will start to engage and relate more to your brand.

For your audience to relate and understand your blog you must try to write like you speak, not like a robot. Before you hit publish, read your blog post out loud and record it! Listen to the recording and ask yourself if that sounds like you or somebody else. Make sure to inject your honest brand personality into it.

When you start writing quality content on your website, you increase the opportunities to invite people back to your site.

People do not usually return to a website if it does not change and have new content. So if you are trying to get more exposure to your product, business or service, blogging is the best way to get your brand in front of people on the web.