1. Is Your Website Secure? Google are on a mission to make the web a more secure environment. So if you’ve not got an SSL certificate for your site then now is the time. SSL certificates encrypt data sent between visitors and a website. They help keep sensitive information, like credit cards, away from the bad guys. It’s essential if you sell stuff online. Even if you have a contact form, your visitors will get security warnings in Google Chrome if you do not have SSL. Because Chrome...

Is your website secure? If your website has forms or any sort of input fields on your website, Google Chrome (the leading internet browser) is going to warn visitors that your website is not secure. We initially bought this to your attention back in February, and now, time is up! Google are keen to make the web a more secure and safe environment and these warnings are all part of their plan so you need to make sure you adhere to them to keep your target audience where you want...

How can I get my online customers to trust me? There are lots of indicators in the real world in regards to trust. When you visit a shop, you can see what the place is like. Would you feel different if the luxury watch shop you’re about to visit is a garage at the back of a semi? You get to meet sales assistants in a real store. If they are friendly and helpful then that alone can help to build trust. But you’ll also feel more confident about making a purchase if you believe you can pop...

What is User Experience and why should I care? Like VIP guests arriving on a Hawaiian island, your website visitors should be gently guided so that they can flow seamlessly through the purchasing process. Flower necklaces, effortless check in, let us take your bags, there’s the watersports guy, cocktails at the bar. It's all down to user experience. UI/UX has become a bit of a buzzword online lately. But user experience doesn’t apply solely to online. Far from it, UI/UX originates from the...