With the immense growth of the smartphone and tablet industry, it has become more important than ever to make sure that your business’ website makes a good first impression across all devices. This is where responsive web design can benefit you.
To explain, a responsive website uses a ‘one size fits all’ or a ‘liquid layout’ technique. They adapt and reflow to any device, making any user experiences much better in regards to visuals and usability.
So why should you get a responsive website for your business?
• Mobile friendly. This is the main function of responsive websites, to make them more user friendly for the end user. It has been made apparent that around 30% of searches were made on a mobile device, making it more important to ensure your site is well optimised for any kind of device.
• Recommended by Google. It is much easier for Google to process and ‘file away’ websites if they are responsive, as they use just one URL. As a result of this, Google rewards these websites, which is why they appear higher in the Google rankings.
• Easier to edit. Most responsive websites are built on platforms that allow you to edit your site quickly and with ease as everything is all in one place and easily accessible.
• Eliminates duplicate content. It can be a difficult and drab task uploading the same content to one or more websites created for different devices (e.g. one for desktop, one for mobile etc). This means there will be duplicate copies of content somewhere on Google which will have a negative effect on your Google listing. Responsive websites take this problem away as it only needs one post and it will do the rest for you. So no duplicates necessary!
Remember, your website is your shop window to the world, utilise it!
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