This month we have silk leaflets and silk folded leaflets at half price!
The way you design a leaflet can be the downfall of your business, or the reason it takes off. Here are a few things to consider when creating yours;
• An attention grabbing title that is short and snappy. This doesn’t always mean a huge title on a page surrounded by different effects. A simple title that is visually appealing is also another good way to grab attention. It all depends on the message you wish to put across to your customers.
• First impressions. Studies have shown that you have three seconds to grab the attention of the person reading your leaflet before they make a subconscious decision on whether to continue reading or not.
• Use a theme. You don’t need to use a whole spectrum of colour to create an effective leaflet, stick to a few colours (perhaps ones that work alongside your company branding). Remember, less can be more!
• Straight to the point. Leaflets should provide enough information for the recipient to understand what you’re all about, but should leave them wanting to ask questions about your products or services. This can prompt an enquiry from the customer.
• Use images. A picture speaks a thousand words right? If used in moderation, images can be a great way to reinforce the message you are trying to get across to your customers.
• Remember AIDA! Attention, Interest, Desire and Action.
For more information or to order some leaflets for you and your company, click here to find our contact details. Our team are more than happy to help you!